Port Vale Launches Exclusive Robbie Williams Panini Sticker

Robbie Williams' Childhood Dream Comes True

Port Vale and Panini have launched an exclusive Robbie Williams Panini sticker, celebrating the singer's childhood dream of becoming a Panini footballer. This marks the first match at home since Robbie Williams officially became the sponsor of his childhood club this summer.

A Unique Partnership

Katie Gritt, marketing sports manager at Panini, revealed that this project allows the singer to achieve an important personal goal. "We are delighted to offer our supporters this limited edition Port Vale x Robbie Williams Panini sticker," said Gritt. "Collaborating with the club and Robbie in this way, realizing Robbie's childhood dream of becoming a brilliant Panini, is the perfect way to celebrate Robbie's sponsorship of Port Vale's shirt this season."

A Special Relationship

Dan Townley, content and media operations manager at Port Vale, highlighted the club's continued relationship with the brand after the 150th anniversary release last season. "We are proud to work once again in close collaboration with the Panini team to create a new exclusive collectible," said Townley. "We are delighted to celebrate a very special partnership for the club in a unique way and hope that the supporters will love this sticker as much as we do."

A Growing Connection with the Club

Williams has significantly increased his support for Port Vale before the current season. His initials are now prominently displayed on the front of the team's match shirts and on the sleeves of their training gear. Beyond sponsoring the team's equipment, this lifelong supporter has strengthened his commitment off the pitch. He has recently been named the first ambassador of the club's charitable branch, the Port Vale Foundation.

Tranmere Rovers Await

The supporters can purchase the limited edition sticker at the Panini stand in the Holdcroft Motors Fanzone before the match against Tranmere Rovers.

League standing (final 2025 table -- new season not yet under way): 22nd in League One, 42 pts, 10W-12D-24L from 46 games, recent form LWLLD.