Port Vale has partnered with global superstar Robbie Williams, who will sponsor the team's shirts for the 2026-27 and 2027-28 seasons.

What's the deal?

The partnership will see Williams' 'RW' logo appear on the front of the team's home and away kits. Williams, a lifelong Port Vale supporter, expressed his excitement about the deal, stating it feels 'pretty incredible' to have his logo on the team's shirts.

Why it matters for Port Vale

The partnership coincides with the launch of the Port Vale Foundation's new three-year 'One Vale' strategy, focusing on health, education, inclusion, and opportunity across the city. As of June 26, 2026, Port Vale stands 22nd in League One, with 42 points from 46 games, and a recent form of LWLLD. The team has scored 36 goals and conceded 61, resulting in a -25 goal difference.

What comes next?

The partnership is expected to boost the club's profile and support the charitable foundation. Port Vale chief executive Matt Hancock stated that the partnership means a huge amount to the club and that they are delighted to work alongside Williams. The team's last result was a 0-2 loss to Lincoln on May 2, 2026. | Stat | Value | | --- | --- | | League standing | 22nd | | Goals scored | 36 | | Goals conceded | 61 | | Goal difference | -25 | | Recent form | LWLLD | | Last result | 0-2 loss to Lincoln | And with this partnership, Port Vale aims to create more opportunities and continue using the club as a force for good. But for now, the focus is on the upcoming season and the impact of Williams' sponsorship on the team's performance.