Port Vale has signed a front-of-shirt sponsorship deal with Robbie Williams, a lifelong supporter of the club. The deal will see Williams' logo on the centre of Port Vale's home and away shirts for the next two seasons.
What does this mean for Port Vale?
This partnership is a major commercial boost for the club, which currently sits 22nd in League One with 42 points from 46 games. Their recent form has been LWLLD, with 36 goals scored and 61 conceded, resulting in a -25 goal difference.
Robbie Williams' connection to Port Vale
Williams' father, Pete Conway, was the licensee at the Port Vale FC social club in Stoke-on-Trent, which helped shape Williams' love for the club. Conway, a singer and comedian, would often perform at the club, and Williams would watch entertainers backstage as a child.
Impact on the club
The partnership with Williams is expected to increase Port Vale's commercial presence and community engagement. As an ambassador for the Port Vale Foundation, Williams will help promote the club's community initiatives. The club's last result was a 0-2 loss to Lincoln on 2026-05-02, and they are currently 61 points behind the leaders.
| Category | Stat |
|---|---|
| League Standing | 22nd |
| Points | 42 |
| Recent Form | LWLLD |
| Goals Scored | 36 |
| Goals Conceded | 61 |
| Goal Difference | -25 |
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