Port Vale will unveil its brand‑new 2026/27 away kit on Friday 31 July, with the first day of sales set for Saturday 1 August at the Club Store, Vale Park. The launch comes as the Valiants prepare for a pre‑season friendly against Blackpool later that afternoon.
What’s happening on launch day?
The Club Store opens at 8 am on Saturday and stays open until 4 pm, offering supporters the chance to buy the fresh away shirt and other new range items. A dedicated shirt‑sizing gazebo will sit outside the store, letting fans check their fit before stepping inside. Boomer, the club mascot, will roam the venue, greeting fans and adding a festive feel. Parking is available in Car Park C, while Car Park B remains closed for pitch works. Expect a rush between 8 am and 10 am, so plan your arrival accordingly.
Why does the new kit matter?
Beyond fresh colours, the kit launch signals the start of a new commercial cycle for the club. With the away shirt now on sale, revenue from merchandise can help offset a season that ended with the Valiants in 22nd place in League One, 42 points from 46 games (10 wins, 12 draws, 24 losses) and a recent form of LWLLD. The team also conceded 61 goals this season, a -25 goal difference, underscoring the need for fresh optimism on and off the pitch.
How will fans celebrate?
Morning activities include the inaugural Vale Parkrun at 9 am, starting outside the Club Store. Later, Burslem Park will host a Bee Friendly City event, with Boomer appearing at both locations. Supporters can swing by the park event, then head to Vale Park to see the new kit in person. The ticket office will operate separately from the retail store, handling all ticket enquiries and purchases.
What’s next for Port Vale?
After the kit launch, the first‑team squad travels to Blackpool for a pre‑season friendly at 3 pm on Saturday, giving fans a first glimpse of the new kit in action. Looking ahead, the Valiants face Rotherham away on 9 January 2027, currently sitting 23rd in the table. With the club still 61 points behind leaders Lincoln in the title race, the new kit hopes to spark a turnaround as the season unfolds.
The launch day promises a blend of football, community, and merchandise excitement, marking a hopeful start for Port Vale supporters eager for change.
