Port Vale's ownership journey has been significantly shaped by Carol Shanahan, who, along with her husband Kevin, purchased the club in 2019. Their decision to move their software business to Burslem, adjacent to Port Vale's ground, marked a pivotal moment in their lives. Shanahan's commitment to the community and the club has been evident, as she has worked tirelessly to uplift both. The Shanahans' ownership has made Carol one of the few female club owners in England, a notable achievement in a male-dominated industry. Under her stewardship, Port Vale's men's team reached the FA Cup quarter-finals for the first time in 72 years, showcasing the potential for success. However, the club faced challenges, including relegation to League Two shortly after their promotion. Despite these ups and downs, Shanahan maintains a positive outlook, believing in the mantra 'we win or we learn.' Her dedication to Port Vale and the local community continues to inspire fans and players alike, as she strives to make the club a success both on and off the pitch.