Port Vale's recent deal with Robbie Williams has smashed the club's shirt sales records, with over 2,000 shirts sold in the first two hours. The former Take That star was announced as the club's new charity ambassador and shirt sponsor, with his RW logo featuring on the front of Vale's home and away kits. Ben Martindale, Port Vale's general manager, said the response surpassed expectations, with supporters and Robbie Williams fans snapping up the new shirts. The shirts were sold in over 20 different countries, and were very popular in the markets and demographics that Robbie's in, which is fantastic to see. Robbie Williams was also named charity ambassador of the Port Vale Foundation, which delivers projects supporting health, education, inclusion and opportunity for people of all ages across the city of Stoke-on-Trent. He said the partnership was less about giving back and more about recognising the place that shaped him. The only real bit of normality that I have in my life is where I come from and the people that are there, he told Port Vale TV. Everywhere I've gone, I've gone as a Stokie. Every room that I walk into, I'm from Staffordshire, whether they like it or not. Amanda Ball, who runs the Robbie Williams Fanfest fan group, said the announcement had resonated with fans around the world. We've heard from people as far away as Chile, Argentina, Mexico and all across Europe, she said. He takes a bit of Stoke with him wherever he goes, and I think he must be massively proud to be doing this for his local team. The partnership comes after Robbie Williams was made club president in January 2024, when he referred to himself as El Presidente. The new shirt was available for sale on Saturday morning, with crowds gathering at Vale Park to pick up the new shirt. The response has been brilliant, said Ben Martindale. We've had record-breaking sales and a lot more online sales than we've had in the past. It's sold in over 20 different countries and been very popular in the markets and demographics that Robbie's in, which is fantastic to see. Robbie fans have got hold of it as well as Vale fans, and hopefully we'll make Vale fans of them as well this season.